I am a data, AI and pricing consultant with 16+ years of experience helping organisations turn data into practical commercial impact. My background combines a PhD in Economics with hands-on leadership as Head of Data at VistaPrint, where I’ve led platform modernisation, analytics, and forecasting across a global e-commerce and manufacturing business.

 

Through my boutique firm and partnerships, I work with clients in manufacturing, pharma, energy, finance and e-commerce on four main themes:

– Data & AI strategy and architecture (Snowflake, Databricks, dbt)

– Pricing and CPQ transformation (RFM, price-volume-mix, elasticity, quoting flows)

– Predictive analytics and forecasting (time series, simulation, conformal prediction)

– Interim / fractional data leadership for teams that need senior direction but not a full-time executive.

 

I’m also a trusted expert for GLG, AlphaSights, NewtonX and Coleman Research, advising PE and corporate clients on data, AI and pricing topics.

 

My style is straightforward and outcome-focused: clarify the problem, design a realistic solution, and deliver something that works in production - not just in slides.